Blockchain Startup Is Among Sponsors Of Masters Golf Tournament
LIFElabs, a charity blockchain startup, will be a co-sponsor of the golf tournament Sky Sports British Masters, which will be held on October 11-14, according to the company’s official blog.
LIFElabs will join such well-known brands as Adidas, Ladbrokes, and TaylorMade, which are already among the competition sponsors in England.
It's great to see the #LIFE team's home for next week at the @BritishMasters. We're so excited to meet our neighbours from @Ladbrokes, @CanonUKandIE & @CR_UK! #BritishMasters pic.twitter.com/OIWyF0bruq— LIFElabs (@LIFElabsHQ) 4 октября 2018 г.
During the tournament, the startup will organize a competition for the players at the 9th hole. A first person to hit a hole-in-one will get a prize of £10,000. The same amount will be divided between the charity organization Cancer Research UK and the European Tour Foundation, an official sponsor of Masters in the UK.
The LIFElabs company is engaged in a trend-setting business and is well suited for Sky Sports British Masters as a sponsor, Max Hamilton, the head of Commercial Partnerships with European Tour, stated.
Sport can bring people together in the most unexpected way, Luke Chittock, executive director of LIFElabs, believes. European Tour is considered an innovative brand in the world of golf. Being a part of it, a startup seeks to improve the lives of people in the UK and around the world, the head of the company added.
As previously reported, the Socios.com startup will release Juventus Official Fan Token. Also, a mining company Bitmain Antpool was one of the sponsors of the NBA basketball team Houston Rockets.