Auchan To Track Products On Blockchain
A large global retailer Auchan joined a blockchain initiative FoodChain, which allows tracking a product history “from farm to table”. The company has been testing the technology for 18 months in Vietnam, after which it announced the implementation of this solution in five more countries, according to the press release.
The first to track the way of products will be the stores in France, Italy, Spain, Portugal, as well as Auchan hypermarkets in Senegal. In each country, the system will monitor a particular category of products, recording their qualities and logistics-related data.
Buyers will also be able to explore the products’ history using their smartphones. It is enough to scan a QR code to get the data recorded on the FoodChain blockchain. In this way, Auchan hopes to increase customers’ trust. The company refers to a study by Label Insight and Food Marketing Institute: it says that 75% of buyers will eagerly switch to a brand that provides more detailed information about the product than one that can be read on the label.
In early December 2018, the blockchain solution was already applied in France to trace the way of organic carrots to the supermarket. Soon, the Italian Auchan stores will monitor supply chains of tomatoes and chicken.
In total, the French retailer Auchan has more than 3700 stores in 17 countries around the world. In future, they may also join the FoodChain solution, developed by TE-FOOD. In Vietnam, where Auchan first deployed the technology, the network has about 6000 participating companies.
In November 2018, another major retailer Carrefour started using a blockchain platform by Hyperledger to track products.
Previously, VAKT launched a blockchain for leading oil companies.