Bitmain To Sponsor NBA Member Basketball Team
Bitmain Antpool, a large mining company, became one of the sponsors of Houston Rockets, a famous basketball team that compete in NBA, CCN reports.
The sponsorship contract is signed for the 2018-2019 season. According to Haijiao Li, the head of international relations at AntPool, the cooperation with Houston Rockets is the most profitable way to expand the company's activities in the US.
In the view of Li, the rapidly growing number of crypto sponsors and partners among popular projects is "an important step towards the conversion of consumers to adopt and understand bitcoin and other digital assets".
John Croley, the team’s VP of corporate development, stressed that they are very interested in the sponsorship of AntPool, as Rockets always want to be the first to use new digital technologies, and the Chinese mining company is one of the most advanced in this field.
The investment and token issuance via sports clubs have become a very regular practice in the digital industry.
Crypto companies continue to search for a field of activity where it is possible to implement technologies and new developments more effectively. Such a desire requires a properly completed and well-thought-out base for a consumer to accept innovations.
As previously reported, SportyCo, a sports decentralized investment platform, will help two English Premier League clubs, Newcastle United and Cardiff City, to conduct the ICO.