Wemark establishes a decentralized system for digital content distribution in order to rid the stock photography industry a mediator's presence and to allow content creators to interact with customers directly. The Wemark platform will function as a decentralized trading platform, where photographers and artists will be able to control their copyrights integrity and to be involved with their own projects.
Digital content solution
The digital image market remains one of the most centralized on the content market. With more than one hundred million authors and more than a billion potential customers, this sphere is controlled by no more than a hundred companies that distribute content and profit from the sale of each image.
Wemark offers a solution based on the direct licensing principle, when the authors interact with customers directly, retaining all rights to it and controlling its cost.
Terms of the deal are automatically registered in their blockchain and are not subject to change. Blockchain becomes an analogue of the traditional mediator instead of the distributor company; on its basis, automatic payments are carried out with full transparency of all operations.
Stock photography can be considered the most centralized sales vertical in digital content, and the major companies on this market control most of operations on it. They receive rights to images, distributing financial flows at their own discretion and setting their extra charges for content. They keep up to 85% of profit from the sale of images. Wemark suggests that decentralization will reduce the customers' expenses and return control to the content creators.
Former CEO & Founder @ Picasa, Director @ Google
Former Director of Content Development @ Shutterstock
Michael C. Lesser
Former General Counsel / VP @ Shutterstock
Marketplace Director @ Canva
Co-Founder & CEO @ GuruShots
Serial entrepreneur & investor, world expert in network effects and growth
Former CTO @ Reverb, Founder @ Onchain Ventures
Token Economy Advisor, Northwestern University
One of Israel's most nominated angel investors. Former CEO @ 888
Founder @ Prodware, Chairman @ Sarona Ventures
Serial entrepreneur, Co-Founder of Wochit, 2 exits, 2 IPO’s
Dr. Raphael Yahalom
Blockchain & сyber-security researcher @ MIT
Managing partner @ Elevator Fund, Investor in fast-growing Israeli startups
4x Founder @ Wiser, Zent, Slice, imOnline
Dr. Dov Greenbaum
Blockchain regulation and ethics researcher @ IDC, Yale
Crypto Marketing Specialist
July 24, 2018